Publicis Groupe has deepened its relationship with PepsiCo with its Leo Burnett winning the food and beverages giant in India. Leo B will handle creative and digital for all PepsiCo brands in the country following a multi-agency pitch. Last year ...
Read More »Post-Sorrell WPP brings long-running feud with Rediffusion in India to a close
WPP has been tidying up its investments in the important Indian market by selling its stake in a number of joint venture agencies with India’s Rediffusion and its GroupM buying the other half of mobile marketing agency Madhouse which has ...
Read More »Dentsu’s Webchutney brews up a winner for Chakra Tea
One way or another India features heavily in awards these days and here’s another candidate that surely has a Cannes category in waiting. It’s by Dentsu Webchutney for Chakra Tea and the wheeze in question is a tea kettle that ...
Read More »Amazon Fashion rides India’s creative revolution
Those technopolists are everywhere and it clearly hasn’t escaped their attention that India is rapidly becoming the most desirable of growth markets. A new GroupM report today says it’s the fastest-growing media market worldwide and US companies are piling in. ...
Read More »Will Nike’s ‘Da Da Ding’ from Wieden+Kennedy tackle sexism in India as well as sell shoes?
India and the sub-continent generally (as we rather patronisingly call it) has been the scene of some of the more distressing examples of gender inequality – can a brand do something about it? Nike and agency Wieden+Kennedy India are giving ...
Read More »Is India the key to Publicis’ $3.7bn Sapient deal?
Well Ad Age thinks it is, pointing out that 8500 of Sapient’s 13000 employees work in India, home of cheap labour (for the most part) and lots of technology skills (office, left). But, as the mag also acknowledges, much of ...
Read More »WPP buys Social Wavelength in India and pursues much bigger fish Rediffusion Y&R
WPP is building its big stake in India again with a deal for agency JWT to buy a majority stake in social media agency Social Wavelength. Social Wavelength is based in Mumbai and employs 170 people. Key clients include Franklin ...
Read More »WPP’s Sorrell minds the pennies with stake in India’s Pennywise – but don’t rule out a bigger deal
Ogilvy & Mather agrees to acquire majority stake in PennyWise, a leading digital technology and production company in India WPP agency Ogilvy is buying a majority stake in PennyWise Solutions, which it says is one India’s leading digital technology and ...
Read More »Worrying times for the marcoms giants as growth judders to a halt in Brazil and China
For years now it’s seemed like a one way bet: expand in the BRICS (the emerging markets of China, Brazil, India and Russia); go further afield to the likes of Indonesia and Vietnam and even, gulp, invest in the Middle ...
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