Tag Archives: India

Leo Burnett scoops PepsiCo India creative and digital

Publicis Groupe has deepened its relationship with PepsiCo with its Leo Burnett winning the food and beverages giant in India. Leo B will handle creative and digital for all PepsiCo brands in the country following a multi-agency pitch. Last year ...

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Dentsu’s Webchutney brews up a winner for Chakra Tea

One way or another India features heavily in awards these days and here’s another candidate that surely has a Cannes category in waiting. It’s by Dentsu Webchutney for Chakra Tea and the wheeze in question is a tea kettle that ...

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Amazon Fashion rides India’s creative revolution

Those technopolists are everywhere and it clearly hasn’t escaped their attention that India is rapidly becoming the most desirable of growth markets. A new GroupM report today says it’s the fastest-growing media market worldwide and US companies are piling in. ...

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Is India the key to Publicis’ $3.7bn Sapient deal?

Well Ad Age thinks it is, pointing out that 8500 of Sapient’s 13000 employees work in India, home of cheap labour (for the most part) and lots of technology skills (office, left). But, as the mag also acknowledges, much of ...

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WPP’s Sorrell minds the pennies with stake in India’s Pennywise – but don’t rule out a bigger deal

Ogilvy & Mather agrees to acquire majority stake in PennyWise, a leading digital technology and production company in India WPP agency Ogilvy is buying a majority stake in PennyWise Solutions, which it says is one India’s leading digital technology and ...

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