Dentsu’s Webchutney brews up a winner for Chakra Tea

One way or another India features heavily in awards these days and here’s another candidate that surely has a Cannes category in waiting.

It’s by Dentsu Webchutney for Chakra Tea and the wheeze in question is a tea kettle that generates wi-fi, thereby giving hard-pressed workers some digital R&R: ‘Chai-Fi.’

With these things you always ask, is it a one-off?

If it’s not then it’s a winner, not least for the workers.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.