One way or another India features heavily in awards these days and here’s another candidate that surely has a Cannes category in waiting.
It’s by Dentsu Webchutney for Chakra Tea and the wheeze in question is a tea kettle that generates wi-fi, thereby giving hard-pressed workers some digital R&R: ‘Chai-Fi.’
With these things you always ask, is it a one-off?
If it’s not then it’s a winner, not least for the workers.
MAA creative scale: 9.