Amazon Fashion rides India’s creative revolution

Those technopolists are everywhere and it clearly hasn’t escaped their attention that India is rapidly becoming the most desirable of growth markets. A new GroupM report today says it’s the fastest-growing media market worldwide and US companies are piling in.

Amazon Fashion seems a fairly recent addition to the mushrooming Bezos armoury but it’s demonstrating lots of characteristic chutzpah in this new campaign, #CitizensofFashion, from Ogilvy India.

Indians with attitude also played a major role in Nike/Wieden+Kennedy’s recent ‘Da Da Ding,’ equal top in our July best ads of the year.

This isn’t quite on a par with that but notable all the same. Will ads from India be the next big thing at Cannes?

MAA creative scale: 8.

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