Best ads of 2016: W+K India and 4Creative win July

We took a rest from these in May and June, with more than enough good and supposedly good ads in our Top tips for Cannes and coverage of the winners.

There were two outstanding examples in July; first off Wieden+Kennedy India’s ‘Da Da ding’ for Nike, showing a veritable storm of empowered Indian females challenging convention in their heavily branded trainers.

Why so good? For once it’s a happy alignment of ‘advertising for good’ with compelling brand values.

Channel Four made a big splash at the London Olympics with its Paralympic ‘Superhumans’ and they’re back with an all-singing, all-dancing epic from in-house agency 4Creative for the imminent Rio Olympics.

You knew this would be good: money is clearly no object and the 4Creative crew have the ideal client in C4 boss David Abraham, a founder of St Luke’s in its great days. But it still surprises.

Both of these deserved their nines and will win lots of gongs in the remainder of 2016 and into 2017.

Nowhere near as spectacular – and with far more modest intentions – was this effort from McCann London for Subway’s £3 lunch.

It does the job though, with wry wit.

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