On this #MediaSnack special Tom and David celebrate the 100th episode by by taking a look back at the highlights of the last two years before laying down three big predictions for media in 2018. It’s been a challenging time ...
Read More »Tom Denford and David Indo at ID Comms: is media ruining advertising?
On this week’s #MediaSnack episode Tom and David discuss the hypothesis that media mess is distracting marketers, leading to lower quality advertising and encouraging consumers to reject brand messages. The latest report from GroupM called ‘The State of Video’ suggests ...
Read More »ID Comms survey: clients still need media agencies to grapple with technology issues
A new report by ID Comms has found that 41 per cent of advertisers admit they are still using media technology “ineffectively” or “completely ineffectively.” The technology, which is now used to power most digital media buying, is now an ...
Read More »Tom Denford and David Indo from ID Comms: has Facebook peaked?
On this week’s #MediaSnack Tom and David look at the challenges facing Facebook and ask if the company can maintain its incredible rate of growth. This is going to be hard for a business for that relies on advertising for ...
Read More »Tom Denford and David Indo from ID Comms: China’s unique digital giants
On this week’s #MediaSnack Tom and David take a look at what it takes to market successfully in China and a landscape dominated by Tencent, Alibaba and Baidu. These three giants are frequently compared to Western platforms like Google, Facebook ...
Read More »Tom Denford from ID Comms and Brian Wieser of Pivotal Research: holding company finances are a black box
On this week’s #MediaSnack Tom Denford chats to Brian Wieser, the marketing business’s favourite analyst. Tom and Brian talk about the challenges of making sense of holding company finances, the importance of new business and what it will take for ...
Read More »Tom Denford and David Indo from ID Comms: who wants to be a media CEO?
On this week’s #MediaSnack Tom and David look at the sudden wave of CEOs departing UK media agencies. Four big names have left media leadership positions in one week. They ask what’s causing the rush to depart/escape/replace (delete as appropriate) ...
Read More »Tom Denford and David Indo from ID Comms: could Accenture buy Publicis Groupe?
On this week’s #MediaSnack Tom and David look at the rumours (and plausible evidence) that one of the major advertising holding companies will become an acquisition target for one of the big consultant or audit firms. These whispers first became ...
Read More »Tom Denford and David Indo of ID Comms: what’s ahead for 2018 media pitches?
On this week’s #MediaSnack Tom and David reflect on what’s driving media pitches in 2017 and what to expect to take centre stage in pitch briefs during 2018. The start of Q4 is a good time to reflect on the ...
Read More »