Tag Archives: id comms

Talent churn is now the biggest concern for marketers and media leaders when it comes to having the right teams in place in-house and at agency partners, according to new research by ID Comms’ 7Ts Global Research Project. In 2016, ...

CVC Capital Partners bought Unilever’s tea brands (including PG Tips and Liptons) for £4.5bn last year and new entity ekaterra (where do they get them from?) has launched a global media review through consultancy ID Comms, scheduled to complete by ...

Concerns about digital are the number one transparency issue for advertisers according to new research from ID Comms. The ID Comms Global Transparency Report 2021 found that 76% of advertisers feel the digital supply chain as an area where they ...

Accenture’s decision to pull out of media auditing has (as we’ve noted before) opened up opportunities for others and now former Accenture Media Management CEO George Patten (below) has teamed up with former colleagues Alexi Benhamou, Deniz Urgun, Chi Ka ...

Accenture may be wondering if its decision to pullout of media auditing to concentrate on programmatic media buying was wise as the move seems to have fired up the media auditing business. Long-time rival Ebiquity says it’s put on 25 ...

Media consultancy ID Comms has been looking at the trend (or desire) for marketers to move media trading in-house and, based on 130 responses from brands spending a total of $30bn on media globally plus the big media agencies, discovered ...

On this week’s #MediaSnack Tom and David review the key events of the last 12 months and hand out gongs to those people, channels and themes that made an impact. M is for Media Person of the year – P&G’s ...

On this week’s #MediaSnack Tom and David look at the phenomenon of British Christmas TV ads. The trend to invest heavily in Christmas advertising was kickstarted by John Lewis and now a dozen or so retailers are investing large sums ...

On this week’s #MediaSnack Tom and David create a media version of the popular British TV game show called Room 101. Room 101 is a BBC comedy television series in which celebrities are invited to discuss their pet hates and ...