Tag Archives: id comms

Ex-Accenture media managers team up at Maximise

Accenture’s decision to pull out of media auditing has (as we’ve noted before) opened up opportunities for others and now former Accenture Media Management CEO George Patten (below) has teamed up with former colleagues Alexi Benhamou, Deniz Urgun, Chi Ka ...

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ID Comms shakes up media business with PJL buy

Accenture may be wondering if its decision to pullout of media auditing to concentrate on programmatic media buying was wise as the move seems to have fired up the media auditing business. Long-time rival Ebiquity says it’s put on 25 ...

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Tom Denford and David Indo from ID Comms: the top Christmas ads of 2017

On this week’s #MediaSnack Tom and David look at the phenomenon of British Christmas TV ads. The trend to invest heavily in Christmas advertising was kickstarted by John Lewis and now a dozen or so retailers are investing large sums ...

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Tom Denford and David Indo from ID Comms: what will happen in 2018?

On this #MediaSnack special Tom and David celebrate the 100th episode by by taking a look back at the highlights of the last two years before laying down three big predictions for media in 2018. It’s been a challenging time ...

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Tom Denford and David Indo at ID Comms: is media ruining advertising?

On this week’s #MediaSnack episode Tom and David discuss the hypothesis that media mess is distracting marketers, leading to lower quality advertising and encouraging consumers to reject brand messages. The latest report from GroupM called ‘The State of Video’ suggests ...

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