Tag Archives: id comms

Tom Denford and David Indo from ID Comms: the top Christmas ads of 2017

On this week’s #MediaSnack Tom and David look at the phenomenon of British Christmas TV ads. The trend to invest heavily in Christmas advertising was kickstarted by John Lewis and now a dozen or so retailers are investing large sums ...

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Tom Denford and David Indo from ID Comms: what will happen in 2018?

On this #MediaSnack special Tom and David celebrate the 100th episode by by taking a look back at the highlights of the last two years before laying down three big predictions for media in 2018. It’s been a challenging time ...

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Tom Denford and David Indo at ID Comms: is media ruining advertising?

On this week’s #MediaSnack episode Tom and David discuss the hypothesis that media mess is distracting marketers, leading to lower quality advertising and encouraging consumers to reject brand messages. The latest report from GroupM called ‘The State of Video’ suggests ...

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Tom Denford and David Indo from ID Comms: has Facebook peaked?

On this week’s #MediaSnack Tom and David look at the challenges facing Facebook and ask if the company can maintain its incredible rate of growth. This is going to be hard for a business for that relies on advertising for ...

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Tom Denford and David Indo from ID Comms: China’s unique digital giants

On this week’s #MediaSnack Tom and David take a look at what it takes to market successfully in China and a landscape dominated by Tencent, Alibaba and Baidu. These three giants are frequently compared to Western platforms like Google, Facebook ...

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