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Ad Tech
Does MediaSense PwC deal signal shake-up among ad consultants?
Advertising has always been fertile ground for what used to be called (somewhat gender specifically) “middle men” and media consultant…
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Ad Tech
ID Comms: talent churn is now biggest issue for advertisers
Talent churn is now the biggest concern for marketers and media leaders when it comes to having the right teams…
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Advertisers
CVC’s ekaterra tea giant launches global media review
CVC Capital Partners bought Unilever’s tea brands (including PG Tips and Liptons) for £4.5bn last year and new entity ekaterra…
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Advertisers
ID Comms: digital is number one media transparency worry
Concerns about digital are the number one transparency issue for advertisers according to new research from ID Comms. The ID…
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Advertisers
Ex-Accenture media managers team up at Maximise
Accenture’s decision to pull out of media auditing has (as we’ve noted before) opened up opportunities for others and now…
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Ad Tech
ID Comms shakes up media business with PJL buy
Accenture may be wondering if its decision to pullout of media auditing to concentrate on programmatic media buying was wise…
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Ad Tech
ID Comms survey shows that advertisers are struggling to take media trading in-house
Media consultancy ID Comms has been looking at the trend (or desire) for marketers to move media trading in-house and,…
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Ad Tech
Tom Denford and David Indo from ID Comms: who were the heroes of 2017?
On this week’s #MediaSnack Tom and David review the key events of the last 12 months and hand out gongs…
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Advertisers
Tom Denford and David Indo from ID Comms: the top Christmas ads of 2017
On this week’s #MediaSnack Tom and David look at the phenomenon of British Christmas TV ads. The trend to invest…
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