Tag Archives: honda

W+K drives in a different direction for Honda’s Civic

A new TV campaign for Honda from Wieden+Kennedy is something to look forward to: client and agency have produced some the best in the genre going back 20 years. The inspired quirkiness of’Grrr’ and others is long gone though, sadly. ...

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Honda eyes Hakuhodo for European creative account

The Drum reckons Honda is moving its European creative account to Hakuhodo which won in a pitch against Wieden+Kennedy (which has handled its UK advertising for years), Joint and Mcgarrybowen, which has handled European duties. It’s almost inconceivable that W+K, ...

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Mcgarrybowen crams Honda range into 30 seconds

Facebook and Fox are about to launch six-second ads (to a mostly believing ad world no doubt) meaning, among other things, that Trevor Beattie was almost right a few years ago when he predicted five-second ads would take over. Mcgarrybowen, ...

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Honda’s Odyssey tries the big and little monster approach

Long-serving US Honda agency RPA is back with a blockbuster for Honda’s new Odyssey minivan, showing two big monsters fighting over a school bus to introduce its ability to keep little monsters apart in the back of the car. Great ...

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Wieden+Kennedy scales a peak for Honda’s new Civic

Unusually I saw this ad on TV before the press release pinged in which told me that the mountain young Imogen Horrocks is scaling is made of the same clay used in the design process for the new Honda Civic ...

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W+K’s new Jazz campaign does what it says on the tin

Honda has revamped its Jazz hatchback and agency Wieden+Kennedy has clearly been told to show people that you can get a lot in it. So we have a dementedly hobbyist couple doing just that, including bee keeping and diving. The ...

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Honda takes the Apple route with new US blitz from RPA

Honda seems in the mood to think and spend big, running new ‘Power of Dreams’ campaigns from Wieden+Kennedy in the UK and Mcgarrybowen in Europe. Now Santa Monica’s RPA is on the case with a two-minute epic making its debut ...

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