Honda relives past glories in new Japanese Grand Prix film

It’s the Japanese Grand Prix in Suzuka this weekend and Japan’s own Honda, whose engines have enjoyed a modest degree of success this year with Red Bull, is celebrating its long association with the sport with a new ad from Digitas.

Plus a new strapline: ‘The finish line is never the end,’ which is quite neat if you’re not actually winning.

An interesting yarn and satisfyingly vroom vroom.

MAA creative scale: 7.5.

PS. Lewis Hamilton and Mercedes will win, as usual.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.