Tag Archives: honda

Honda takes the Apple route with new US blitz from RPA

Honda seems in the mood to think and spend big, running new ‘Power of Dreams’ campaigns from Wieden+Kennedy in the UK and Mcgarrybowen in Europe. Now Santa Monica’s RPA is on the case with a two-minute epic making its debut ...

Read More »

Mcgarrybowen marshals the troops for Honda’s HR-V

Honda is marshalling a fair bit of creative firepower – and media money presumably – to plug its range of new models. Wieden+Kennedy does the honours for Honda UK, Honda Europe uses Mcgarrybowen in London (agency rosters are agency rosters..) ...

Read More »

ASA rumbles Honda’s ‘speed reading’ ad

Honda is trying hard to inject some much needed Va Va Voom into its model line-up, with some success despite its less than rapid progress on its return to Formula One with the McLaren team. A key part of this ...

Read More »

New Honda campaign over-claims instead of overtaking

Honda is celebrating a refreshed model line-up, its first plane and return to Formula One racing with the McLaren team. So it’s adapted its long running ‘Power of Dreams’ campaign with the line ‘dare to do the things others only ...

Read More »

Honda goes for crazy horses in new CR-V campaign

Honda is certainly trying to put some whoomph into its advertising (even though its traditional showcase, Formula One, is stuttering badly) and it’s produced this intriguing new CR-V campaign from Leo Burnett Australia. Not quite on a par with Wieden+Kennedy ...

Read More »

W+K ‘builds a feeling’ for Honda’s souped-up Civic

Wieden+Kennedy London is continuing its quest to put more ‘vroom’ into Honda’s Civic, this time by telling us that “the most powerful thing you can build is a feeling.” Cue car-building, butterflies (chaos theory?) and some vroom. Beautifully done, as ...

Read More »

Wieden+Kennedy turns up the speed for Honda

Over the years Wieden+Kennedy London has toiled manfully to make Honda cars whizzy, to be somewhat confounded by the Japanese company’s sluggish performance in the new model stakes. But it does have a number of launches this year including the ...

Read More »

Two-agency win for Honda in UK’s top car virals

Video Metrics company Visible Measures has produced a new list of the most popular viral video car ads in the UK, nearly all from 2013 as you’d expect (Honda and Chevrolet’s Outstanding Design are from 2012 and 2011 respectively). Honda ...

Read More »