honda
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W+K’s new Jazz campaign does what it says on the tin
Honda has revamped its Jazz hatchback and agency Wieden+Kennedy has clearly been told to show people that you can get…
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Giles Keeble: why so many ‘big’ global ad ideas just get lost in translation
“The single biggest problem in communication is the illusion that it has taken place.” (George Bernard Shaw.) I recently came…
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Honda takes the Apple route with new US blitz from RPA
Honda seems in the mood to think and spend big, running new ‘Power of Dreams’ campaigns from Wieden+Kennedy in the…
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Mcgarrybowen marshals the troops for Honda’s HR-V
Honda is marshalling a fair bit of creative firepower – and media money presumably – to plug its range of…
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ASA rumbles Honda’s ‘speed reading’ ad
Honda is trying hard to inject some much needed Va Va Voom into its model line-up, with some success despite…
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New Honda campaign over-claims instead of overtaking
Honda is celebrating a refreshed model line-up, its first plane and return to Formula One racing with the McLaren team.…
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Honda goes for crazy horses in new CR-V campaign
Honda is certainly trying to put some whoomph into its advertising (even though its traditional showcase, Formula One, is stuttering…
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W+K ‘builds a feeling’ for Honda’s souped-up Civic
Wieden+Kennedy London is continuing its quest to put more ‘vroom’ into Honda’s Civic, this time by telling us that “the…
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Wieden+Kennedy turns up the speed for Honda
Over the years Wieden+Kennedy London has toiled manfully to make Honda cars whizzy, to be somewhat confounded by the Japanese…
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