heineken
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Heineken buys Red Stripe from Diageo as merger mania takes over the beer market
Beer brands are being batted around like shuttlecocks these days as the £71bn merger of brewing giants AB InBev and…
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The UK’s first TV ads: Gibbs SR to Heineken’s heights
It’s the 60th anniversary of the first TV ad in the UK (September 22) so expect of barrage of surveys…
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Heineken helps out Daniel Craig in SPECTRE tie-up
If you offered the real James Bond a Heineken, even after saving him from a baddie, he’d probably think you…
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Post-Heineken Wieden+Kennedy says hello to AB-InBev’s Bud Light and Corona
One door opens as another closes: Wieden+Kennedy New York has won giant brewer Anheuser-Busch InBev’s whopper account, just a week…
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Heineken heads to Publicis Worldwide
Here’s an interesting current campaign for Heineken, ‘Dream Island,’ essaying what lots of booze companies do today in their marketing:…
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Cannes marketer of the year Heineken drops Wieden+Kennedy – how does that make sense?
Heineken and Wieden+Kennedy Amsterdam are parting company, just in time for Heineken to collect its ‘Creative Marketer of the Year’…
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Heineken is the Cannes ‘creative marketer of the year’
Heineken has been named as the Cannes Lions ‘creative marketer of the year’ following in the recent footsteps of McDonald’s…
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Dos Equis’ ‘Most Interesting Man’ throws an online party for Halloween
It’s nearly Halloween (October 31 – note to eager beaver PRs, we are going to write about very few Halloween…
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Droga5’s latest for Diet Coke lacks fizz
Is fizzy drink/soda advertising going the same way as booze? Here’s Droga5’s new US ad for diet Coke, which seems…
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