New Harvey Nichols marketing boss Deborah Bee (below) is, indeed, a busy one. Hours after dumping multi-award winning creative agency adam&eveDDB she’s moved the high profile account to Omnicom stablemate TBWA, with whom she’d worked at Harrods. Bee says: “Adam&eveDDB ...
Read More »Does Harvey Nichols’ abandonment of adam&eve signal watershed for creative agencies?
There’s nothing unusual about a company firing its agency following the appointment of a new marketing boss and the posting of a thumping great loss. Especially when the client in question canned its traditional Christmas campaign. But upscale store group ...
Read More »Vuoi farti due risate? Try Harvey Nichols..
Upscale London department store Harvey Nichols – which has won more top ad awards over the past few years than Unilever – is launching a new campaign in partnership with two Italian government departments claiming it’s pinched the best of ...
Read More »Harvey Nichols gives ‘great men’ a style makeover in new adam&eveDDB campaign
Adam&eveDDB, fresh from its triumph with 100 year-old model Bo Gilbert for Harvey Nichols/Vogue, is launching Harvey’s new Menswear Destination with an integrated campaign ‘Great Men.’ The late Peter Marsh would have had one thing in common with A&E: half ...
Read More »Harvey Nicks lauds Vogue’s 100th with 100 year-old Bo
Fashion bible Vogue – still stuffed full of ads – is 100 this year so Harvey Nichols, a Vogue soulmate if ever there was one, is celebrating with a campaign by adam&eveDDB featuring a rather elegant 100 year-old lady called ...
Read More »Harvey Nicks and adam&eveDDB maintain iron grip on Christmas prezzies nightmare
Christmas presents you don’t want are the theme of many ads this yuletide (Currys PC World, Lidl maybe) but the genre was minted by adam&eveDDB two years ago in its Cannes multi-award winner for Harvey Nichols, ‘Sorry, I spent it ...
Read More »Adam&eve tries shoplifting for Harvey Nichols Rewards
Adam&eveDDB has set the bar pretty high for Harvey Nichols – a bag full of Grand Prix at Cannes last year for starters – but it keeps going, now with a CCTV spoof to launch the posh store chain’s Rewards ...
Read More »Adam&eveDDB shows recruitment ads can be creative too with ‘Fanatics Wanted’ for Harvey Nichols
Harvey Nichols is opening a new store in the slightly unlikely environs of Birmingham so agency adam&eveDDB (which has won buckets of awards for the upscale retailer) has been charged with recruiting style, beauty, food and wine ‘fanatics’ for this ...
Read More »Adam&eveDDB unwraps Christmas for Mulberry
If you want a Christmas campaign I guess you head off to adam&eveDDB (John Lewis fame, a multi-award winner for Harvey Nichols last year); which is what struggling UK accessories brand Mulberry did a short while ago when it appointed ...
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