Adam&eveDDB shows recruitment ads can be creative too with ‘Fanatics Wanted’ for Harvey Nichols

Harvey Nichols is opening a new store in the slightly unlikely environs of Birmingham so agency adam&eveDDB (which has won buckets of awards for the upscale retailer) has been charged with recruiting style, beauty, food and wine ‘fanatics’ for this life-changing opportunity.

Through some diverting multiple choice questions.



And a particularly saucy:


The copywriter was Ben Stilitz and the art director Colin Booth.

This will doubtless add to A&E’s groaning trophy cabinet.

MAA creative scale…we haven’t had a 9 so far this year. So: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Nice adverts, but surely there is no shortage of job applicants nowadays.
    Maybe they feel it may generate the interest of a “higher grade” of job seekers?
    Still, seems like a bit of an OTT way to find employees.