Upscale London department store Harvey Nichols – which has won more top ad awards over the past few years than Unilever – is launching a new campaign in partnership with two Italian government departments claiming it’s pinched the best of Italy. Called ‘Britalia,’ from long-serving adam&eveDDB.
So we have two Italian stereotypes being stereotypically Italian.
But you can get away with a lot if you make people – even Italian women, not sure about him – laugh.
MAA creative scale: Hmm..Oh, go on then, 9.