Tag Archives: groupm

Vodafone’s £600m media goes to WPP – there’s a turn-up

I see that Vodafone has moved its £600m/800m media account, take your choice, into WPP’s GroupM – which must be about the least surprising account move in the history of account moves. The business, which had been with Omnicom’s OMD ...

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WPP’s GroupM launches new media unit Modi – but is it new or the same old (new) ‘Math Men’ stuff?

WPP’s GroupM media business, which is making a fairly good stab at taking over the media world, has announced another new venture: this one’s called Modi Media and purports to encompass the following groovy new media things you need to ...

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Desmond eyes bumper £700m payday from Channel 5

We haven’t always been UK media entrepreneur Richard Desmond’s biggest fan – he started out at the tacky end of tacky with porn magazines (where he still resides with some of his TV channels) – but the boy certainly has ...

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What’s so special about WPP media agency Maxus?

WPP’s Maxus is the go-to media agency of the moment; the fastest-growing worldwide and, in the UK, the new holder of the £135m L’Oreal media account.  Here global CSO and UK CEO Lindsay Pattison (left) and global marketing and new ...

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GroupM steamrollers Havas to win £376m Danone

I don’t think anyone would argue that media agencies are driving the WPP juggernaut right now and its mighty (albeit slightly mysterious) GroupM media uber-company has just steamrollered all over Havas to win Danone’s £376m European media account. The business ...

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