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Ad Tech
Let’s bid a not-very-fond farewell to the decade when nearly everything changed
Whether or not you see the decade from 2010 to 2019 as good or bad (or dreadful) depends on where…
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Advertisers
Google hits a YouTube winner – but does it mean anything?
This ad from Google promoting its search – still the cornerstone of the ever-expanding Alphabet empire – has had a…
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Advertisers
Google gets egg on its face with Stadia gaming launch
Google’s attempt to break into another business – gaming – has not met with unalloyed praise on either side of…
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Advertisers
Trust is now key for brands says Interbrand as it reveals world’s best
Interbrand has revealed its Best Global Brands for the 20th year with (somewhat depressingly) Apple ($234bn, below), Google and Amazon…
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Advertisers
If Zuckerberg and co. play ball with new OECD tax rules then their image problem might be solved
Facebook is running a nice ‘Privacy is Personal’ campaign by Possible, good because it’s clear, understated and human. Privacy issues…
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Ad Tech
Google boost its brand – in face of growing hostility – with ‘Here to help’
Whatever you say about Google – and a lot’s been said recently, not always to its advantage – it’s inescapably…
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Advertisers
Amazon heads march of the FANGs as they dominate adland
Ad Age has confirmed what we all suspected, that the so-called FANG companies (Facebook, Amazon, Neflix and Google) are increasingly…
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Advertisers
Roy Jeans: why the Cairncross Review into news media is a failure of intent and resolution
Christophe Guilluy’s recently published English-language version of “Twilight of the Elites” focuses on nascent tensions between France’s metropolitan ruling class…
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News
Interbrand names Apple, Google and Amazon 2018 top brand winners
Apple, Google, and Amazon are the three most valuable brands in Interbrand’s 2018 Best Global Brands report. Now in its…
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