Google is launching two new “tools” aimed at boosting website mobile performance at the Mobile World Congress: a Speed Scorecard and an Impact Calculator which purports to show how much extra revenue they could gain if they speed up a ...
Read More »72andSunny lauds the good bits of Google
Where would we all be without Google? We’d be up a well-known creek without a paddle, of course, but is it really a force for good? Google Search is, according to this new piece of cheerleading from 72andSunny. Trouble is, ...
Read More »Crowd-funding is Pemsell’s key to the rescue of the Guardian
Has the Guardian finally found a viable future as a crowd-funded news organisation? Readers of Guardian online will have noticed bits in yellow at the bottom of each story saying “while you’re here,” inviting you to send money to support ...
Read More »Google shows its funny side in new search film from BBH
Google’s promoting the joys of search – yes, really – with this film from BBH and its in-house Black Sheep Studios featuring “influencer” stuntman Colin Furze. Influencers are all the rage these days, Samsung’s Marc Mathieu observing recently that he’s ...
Read More »IPA calls on YouTube and Google to mend their ad ways
The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and ISBA (the advertiser equivalent) to bring the safety, measurement and viewabillity of their online video up to acceptable industry standards. ...
Read More »Four Ways To Get Your Business Noticed on Google and Increase Click Through Rates
By Emily Reiffer Google processes billions of search queries on a daily basis. Here is only a handful of what people around the world search for: Product reviews Local businesses News updates Entertainment Tutorials Ranking for keywords that are relevant ...
Read More »Conversant’s Robin Davies: why publishers need to beware new Chrome ad blocker
Google is adding a default adblocker to its Chrome web browser, which will obviously have a big impact on digital advertisers. Here’s what Conversant EMEA’s Robin Davies thinks. “Ad blocking is really a result of poor quality, irrelevant ads being ...
Read More »Google challenges media agencies in programmatic TV ads
The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad buying – programmatic version – by offering advertisers the chance to buy TV through its DoubleClick platform that already serves ...
Read More »Roy Jeans of CPUK: why it’s time to slay the giant tech dragon
In Dave Eggers’ The Circle,’ the near future sees the merger of all the leading tech companies into one giant – dominating every aspect of life. There is no escape. Imagine a scenario where Google buys Facebook, or vice versa, ...
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