Tag Archives: google

Was 2016 the maddest media year so far? It might have been with so-called “fake news” dominating the agenda. But 2017 looks like it will leave 2016 in the starting blocks already – and it’s only January 11. Donald Trump ...

Google keeps changing the world as, in its own way, has Monotype over the years. Details are emerging of a joint initiative between the two – the Google Noto Project – aimed at developing “a typeface family that encompasses all ...

Google is entering the smartphone wars with its new Pixel Phone (or is that phone?). Google actually had a crack at this notoriously tough market when it bought Motorola a few years back. That didn’t work although Google got its ...

Google is monetising YouTube with a vengeance and it’s introduced six-second ‘Bumper’ ads to grab the half of 18-49 year olds it says prefer to watch videos on their smartphone, even when there’s a bigger screen available. Which proves, if ...

YouTube – which is owned by Google of course – is claiming that new research shows that ROI (return on investment) is greater on its channel than on conventional TV, which should set the thinkers at TV marketing body Thinkbox ...

Droga5 in the US has produced a new campaign ‘be together. not the same’ – for Google’s operating system Android. It features a rather winning trio of the famously incompatible rock, paper and scissors. But what on earth’s the point? ...

Here’s Eric Schmidt, chairman of Google owner Alphabet, now the biggest company in the world by market cap at $535bn, chatting up David Cameron at a soiree in 2012. No idea what they’re talking about but I bet it wasn’t ...

While the marketing world frets about ‘ad blockers,’ highly popular apps that can edit out ads from mobiles and computers, there’s more evidence that rather fewer people than expected are looking at the things in the first place. Some European ...

For people in advertising and media anyway the likely answer is ‘Not much.’ Separating the Google search and advertising business from the company’s other ambitious, sometimes barmy, bets allows founders Sergey Brin and Larry Page to concentrate on their own ...