Tag Archives: global ad campaign

Fold7 is an interesting London agency, it seems to be able to win substantial accounts – Gocompare.com for instance – and international work. Here’s its first ad for Danish jewellery outfit Pandora, a blingtastic global effort. My colleague Paul Simons ...

Aussie winemaker Penfolds is trying to rewrite the rules of wine advertising (can you remember any wine advertising over the last 20 years?) with a new global campaign,’Numbers Can Be Extraordinary,’ from Leagas Delaney. Among them is the number 60, ...

Grey London has produced its first ‘global’ ad for new client Volvo and it’s setting the bar pretty high, promising to revolutionise boring old car advertising. It first effort is an online film, ‘Seek Feeling,’ for Volvo’s venerable XC60 SUV, ...

Wieden+Kennedy London recently won the global ad account for Brown-Forman’s Chambord black raspberry liqueur and it’s gone all Frrrench for the debut campaign, ‘#becausenoreason.’ Global marketing director Alexander Sneen says: “We are excited to bring a step change to Chambord ...

BETC London has just unveiled its long-awaited global campaign for Bacardi and its majors on the Bacardi family – still the owners of the business – who, it says, have been ‘Untameable since 1862’ despite a series of vicissitudes in ...

I never quite got the Johnnie Walker ‘Keep Walking’ campaign from BBH although it was easy to see why you needed to be a touch left field to market scotch whisky globally – given that you can’t say it tastes ...

WPP is becoming more like a department store than a holding company: what sort of agency would you like Mr Client? A big one that produces average stuff everywhere (Team Detroit for Ford) or something a bit more fashionable? One ...

I read somewhere recently that Samsung spent $11.6bn on advertising last year and it looks as though it may top that this, with a large chunk going on its heroic effort to persuade customers all over the world that they ...