Jason Romeyko (below) has been appointed to the newly created role of worldwide executive creative director at German-based Serviceplan International. Serviceplan has 34 agencies across the world. Global CCO is Alexander Schill. Romeyko says: “My dream is to take the ...
Read More »Accenture continues agency land grab with Germany’s €100m SinnerSchrader
Accenture is to buy one of the Germany’s biggest digital agencies SinnerSchrader, based in Hamburg. Accenture has bought 62 per cent from CEO Matthias Schrader and others and will bid €9 a share for the remainder, valuing SinnerSchrader (below) at ...
Read More »Jung von Matt rewrites the supermarket ads rulebook with dazzling new campaign for Germany’s Edeka
Memo to AMV, W+K, VCCP and any other group of initials handling a UK supermarket account: back to the drawing board I’m afraid – this is how it should be done. Germany has already had a big influence on British ...
Read More »Havas Worldwide turns down the temperature to help the homeless in winter
Winter in some bits of Europe goes on a long time and Havas Worldwide in Germany is dramatising what this means for the homeless with a campaign that shows what happens to cinema-goers when you turn the heating off – ...
Read More »Nivea strikes a sinister note for Stress Test
Here’s a strange one: Nivea Stress Protect can keep you dry and fragrant even though half the world is looking for you and at you and the cops are on the way. Who’s it aimed at? Terrorists? And is it ...
Read More »Vodafone marketing in a muddle again as Clare Sheikh is out, Barbara Haase in
Giant UK mobile company Vodafone has fallen out with brand director Clare Sheikh (who says she’s consulting her lawyers) and replaced her with Barbara Haase from German consultancy Brand Plantation. Haase is a former brand director of BMW-owned Mini and ...
Read More »Greene King and Grey bring a bit of old Ireland – to Hornsey in north London
This new campaign for cask-conditioned ale Greene King and its pubs is apparently set in north London’s Hornsey Tavern, although you could be forgiven for thinking that you’d wandered into the backstreets of Dublin. Grey London handles Vodafone in Ireland ...
Read More »DDB moves top global creative Amir Kassaei and creative HQ to China
Omnicom-owned DDB is moving its chief creative officer Amir Kassaei and the network’s creative headquarters to Shanghai, a pretty emphatic underlining that China and the wider Far East region is where the money is these days. DDB CEO Chuck Brymer ...
Read More »German agencies, print and posters triumph at 2011 Epica Awards
Creative advertising award schemes are, by their nature, an imperfect guide to reality. If your agency doesn’t enter, your work doesn’t get considered; on the other hand, those who do enter and win may be regarded as unrepresentative of general ...
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