Talon Outdoor is boosting its efforts to become the market-leading global independent Out of Home agency by opening in Frankfurt with newly-appointed MD Winfried Karst. Karst is tasked with driving business in Germany, mainland Europe, and international spend from across ...
Read More »Romeyko takes key creative role at ambitious Serviceplan
Jason Romeyko (below) has been appointed to the newly created role of worldwide executive creative director at German-based Serviceplan International. Serviceplan has 34 agencies across the world. Global CCO is Alexander Schill. Romeyko says: “My dream is to take the ...
Read More »Accenture continues agency land grab with Germany’s €100m SinnerSchrader
Accenture is to buy one of the Germany’s biggest digital agencies SinnerSchrader, based in Hamburg. Accenture has bought 62 per cent from CEO Matthias Schrader and others and will bid €9 a share for the remainder, valuing SinnerSchrader (below) at ...
Read More »Jung von Matt rewrites the supermarket ads rulebook with dazzling new campaign for Germany’s Edeka
Memo to AMV, W+K, VCCP and any other group of initials handling a UK supermarket account: back to the drawing board I’m afraid – this is how it should be done. Germany has already had a big influence on British ...
Read More »Havas Worldwide turns down the temperature to help the homeless in winter
Winter in some bits of Europe goes on a long time and Havas Worldwide in Germany is dramatising what this means for the homeless with a campaign that shows what happens to cinema-goers when you turn the heating off – ...
Read More »Nivea strikes a sinister note for Stress Test
Here’s a strange one: Nivea Stress Protect can keep you dry and fragrant even though half the world is looking for you and at you and the cops are on the way. Who’s it aimed at? Terrorists? And is it ...
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