WPP is investing in a new digital agency, OH-SO Digital, launching in March in Hamburg and Prague with Berlin and Munich planned to follow.
CEO Schrader says: “In the last decade, digitisation hasn’t boosted most companies’ market shares, leaving many trailing. At the same time, marketing decision-makers are increasingly responsible for sales and technical platforms in addition to communication channels.
“As traditional lines blur between communication, sales, products, and services, GenAI introduces a novel dynamic at every level. This offers an extraordinary chance to craft radical new solutions, positioning the marketing function as the critical growth engine.”
WPP CEO Mark Read says: “We’re excited to support the ambition of OH-SO Digital to provide brands with ideas that leverage technology to deliver transformative growth. Our long-term commitment is clear: to position OH-SO Digital as an important growth partner for our clients in Germany, our third largest market.”