Social Media
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Global regulators up stakes in murky media marketplace
The US Federal Trade Commission has conditionally cleared Omnicom’s proposed merger with IPG by accepting a consent order that prevents…
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UK TV trio challenge Meta and Google with new pitch to digital advertisers
Around £30bn of the £45bn spent on UK advertising currently goes into the voracious paws of big tech: chiefly Meta…
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Alexandra Jardine: AI vs humans will be the Cannes conundrum this year
You can’t escape from AI at Cannes this year. It looms over the festival in a dystopian manner; not just…
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Trump tariff wars hit global adspend, top marketers in no-man’s land
US businesses lined up behind Donald Trump in last year’s Presidential election and now they’re seeing the consequences: trade tariffs,…
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‘The Attention Dividend’ – new research shows premium large format DOOH beats digital channels
A new study, ‘The Attention Dividend’, reveals premium large format digital out of home (DOOH) attracts five times more attention…
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Ocean Outdoor’s Tim Bleakley: one to many ways to growth
In his new role as Ocean Outdoor chairman, OOH evangelist Tim Bleakley is on a mission to Make Outdoor Creative…
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WPP and Publicis at loggerheads in data wars
Unusually for a company preparing to change its leader, WPP has been on the front foot recently in the PR…
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WPP unveils better mousetrap AI solution Open Intelligence
WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s “first…
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Amazon Prime Video’s Yash Chaturvedi: how AI is revolutionising advertising now
The future of contextual advertising isn’t arriving on a slow drip but rather barreling toward us like a freight train.…
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