Social Media
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Billion Dollar Boy launches creator access scheme at Cannes Lions
Do we need more “creators” at big awards festivals? Creator agency Billion Dollar Boy and platform FiveTwoNine are launching The…
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WPP wins global Heineken shopper marketing brief
Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 and Heineken…
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New WARC forecast adds to global ad gloom
It would take a Sherlock Holmes to find any good economic news at the moment (the UK is mired in…
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Mars names big holding groups in heavyweight marketing review
Big media reviews have become today’s Rumble in the Jungle for the ad holding groups and Mars has listed the…
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Tech troubles hit S4 Capital (again)
Sir Martin Sorrell’s big bet on tech companies driving growth at his S4 Capital (Monks is its main agency) has…
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David Wheldon named as new WFA president
Industry veteran David Wheldon, currently chief brand officer of lottery operator Allwyn, is taking over as president of the World…
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IPA and ISBA fall out over “inventory media”
For aficionados of such things, a highly promising row is brewing between UK agencies and advertisers over so-called “inventory media”…
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Danielle Barwick of sports agency Fuse picks her Desert Island Ads
Sport & Entertainment partnerships that are changing the game in advertising. The world of advertising is constantly shifting, and right…
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Publicis challenges WPP’s Open X for Coca-Cola media
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up…
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