Jason Romeyko (below) has been appointed to the newly created role of worldwide executive creative director at German-based Serviceplan International. Serviceplan has 34 agencies across the world. Global CCO is Alexander Schill.
Romeyko says: “My dream is to take the diversity of international cultures and agency profiles to transform Serviceplan into an industry and household name. Not just in every country we are located in but beyond. I want to leave a legacy of meaningful ideas that stay in people’s memories.
“In expanding our global footprint, I would like to create a unique Serviceplan creative experience that clients love to participate in everyday. I know all of this will not just come from talent. We will have to work harder than everyone else. That’s why I am thankful for the roots of the group – I am hoping some German efficiency will be mixed into the magic.”
Serviceplan was established in Munich in 1970 by Peter Haller and his son Florian is CEO. Serviceplan Group claims to the largest owner-managed group of agencies in Europe and the most awarded agency in Germany. It moved into China three years ago and is currently expanding to North America.