Tag Archives: GE

BBDO New York finds a personality for GE

Corporate advertising is tricky, it’s often either bland and meaningless or inclined to over-claim: making the world a better rather than a more efficient place. BBDO New York is a master of the art for client GE, back in Jack ...

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Epica Grand Prix goes to BBDO’s Beeps

You win some, you lose some. And “Jesus” – more correctly known as Forsman & Bodenfors’ “The Good Guys for Christmas” campaign for Unicef proved a big winner at the just-announced 2014 Epica Awards. It picked up two golds, in the ...

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BBDO New York’s online blockbuster for GE

BBDO New York is running a blockbuster corporate campaign online for GE, the one-time General Electric company that has morphed into one one of the world’s bigger and more mysterious corporations. Essentially GE makes big things and one such, it ...

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BBDO tries to unravel tangled tale of GE

GE (once General Electric) is a pretty mystifying company; basically it makes big, expensive things for industry but, at various times, has done much else besides. When it was run by ‘Neutron Jack’ Welch we sort of knew what it ...

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