Tag Archives: GE

Corporate advertising is tricky, it’s often either bland and meaningless or inclined to over-claim: making the world a better rather than a more efficient place. BBDO New York is a master of the art for client GE, back in Jack ...

You win some, you lose some. And “Jesus” – more correctly known as Forsman & Bodenfors’ “The Good Guys for Christmas” campaign for Unicef proved a big winner at the just-announced 2014 Epica Awards. It picked up two golds, in the ...

I’ve just returned home from a couple of weeks in America. So whilst I’m still struggling to come to terms with swapping sunny blue skies and massive burgers for grey gloomy days and bad customer service, it at least means ...

Ads are getting longer and longer (thanks to YouTube and the like) and BBDO New York goes the full two minutes plus in this latest promo for GE with Jeff Goldblum. So far we’ve had a series of stylish corporate ...

BBDO New York is running a blockbuster corporate campaign online for GE, the one-time General Electric company that has morphed into one one of the world’s bigger and more mysterious corporations. Essentially GE makes big things and one such, it ...

GE (once General Electric) is a pretty mystifying company; basically it makes big, expensive things for industry but, at various times, has done much else besides. When it was run by ‘Neutron Jack’ Welch we sort of knew what it ...