BBDO New York finds a personality for GE

Corporate advertising is tricky, it’s often either bland and meaningless or inclined to over-claim: making the world a better rather than a more efficient place.

BBDO New York is a master of the art for client GE, back in Jack Welch’s day a synonym for a big ruthless corporate. This latest effort actually makes GE seem likeable as well as useful.

MAA creative scale: 8.

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