Tag Archives: fred & farid

Fred & Farid claims eco-friendly crown for Biocoop shoot

Sod this awards stuff, what we want are eco-friendly ads. Well Paris agency Fred & Farid does anyway, for organic food producer Biocoop. So it shot an integrated campaign using, among other things, wooden cameras and paint made from vegetables. ...

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Fred & Farid gets close and personal for Red Kiss

You expect fireworks from Fred & Farid and the Paris agency has injected some into the pretty samey category of france advertising with this new effort for Loverdose Red Kiss from Diesel. And it does just what ti says on ...

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Fred & Farid own up to scuppering ‘Omnipub’ merger

If you wondered why the Omnicom/Publicis merger, so confidently trumpeted by respective bosses John Wren and Maurice Levy last summer, foundered – it wasn’t tax problems or rows over who would be CFO. The whole thing was a prank by ...

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Fred & Farid redefines ‘selfies’ for Avene in China

French cosmetics firm Avene sells a lot of stuff in China (and, you may have noticed, as you try to wend your way along the plusher streets in Western Europe, the Chinese are into ‘selfies’ in a big way). So ...

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Fred & Farid gets the best out of La Cruz for Schweppes

What better to liven up a Friday morning than an appearance by the fragrant Penelope Cruz? Penny hasn’t always been deployed to best effect in ads, as in an outing for Nespresso a couple of years ago. But French agency ...

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Orangina and Fred & Farid’s Miss O la la turns the tables on men

Women in control, or controlling women? After a cursorary examination of the latest Orangina ‘Miss O’ offering from the Fred & Farid team in Paris, the answer has to be the latter. And here’s another execution featuring a female hyena: ...

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Is the China agency market ready for Fred & Farid?

It seems entirely appropriate that Fred & Farid, the indie Paris agency 30 per cent owned by Havas chairman Vincent Bollore, is planning to set up shop in Shanghai in a former opium warehouse. It’s also not really a surprise ...

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Fred & Farid makes Weight Watchers sexy

Which is fairly remarkable for a business that once had the Duchess of York as an ambassador but Havas-backed Paris agency Fred & Farid is always full of surprises. Some people are already tipping this as one to bother the ...

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