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Fred & Farid own up to scuppering ‘Omnipub’ merger

If you wondered why the Omnicom/Publicis merger, so confidently trumpeted by respective bosses John Wren and Maurice Levy last summer, foundered – it wasn’t tax problems or rows over who would be CFO.

The whole thing was a prank by impish French agency Fred & Farid who set up an ‘Epic Fail’ by forging love betters between the two men.

And that was the death of ‘Omnipub.’

Not sure I entirely believe them but it’s about as plausible as all the other explanations.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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