Fred & Farid gets the best out of La Cruz for Schweppes

What better to liven up a Friday morning than an appearance by the fragrant Penelope Cruz?

Penny hasn’t always been deployed to best effect in ads, as in an outing for Nespresso a couple of years ago.

But French agency Fred & Farid has produced an appealingly risque number for Schweppes featuring Cruz and a younger model, who seem to have something going.

Nice to see some style from Schweppes, which used to be one of the most famous (and stylish) advertisers.

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