Sod this awards stuff, what we want are eco-friendly ads.
Well Paris agency Fred & Farid does anyway, for organic food producer Biocoop.
So it shot an integrated campaign using, among other things, wooden cameras and paint made from vegetables.
And the shoot only used 5.9 tonnes of CO2. 5.9 tonnes? How much does a normal ad take? Must be those bacon sarnies (sarnies de bacon). At this rate every ad shoot will have an unwelcome visitation from Greenpeace.
