Tag Archives: france

WPP is making yet another media investment, this time in Les Nouvelles Editions Indépendantes SAS (LNEI), a media group that investsin the French and international media sectors. Founded and controlled by Matthieu Pigasse, LNEI was launched in 2009 in Paris ...

It’s quite possible that some of our readers in France were caught up in the appalling events of Friday 13, almost certain that some of them knew someone who had been. On these occasions, of course, you feel relieved if ...

There’s some very nice work coming out of France at the moment and, among other things, some agencies seem to found the knack of incorporating the public in their ads and promotions in a way that doesn’t embarrass the people ...

McDonald’s is still struggling to position itself in a global market that now offers fast food of every description, not just mass-produced burgers. This despite consistently producing advertising (in Europe anyway) that does just about everything right. Here’s a neat, ...

French interactive agency Biborg has been working its wonders for Sony PlayStation’s The Last Of Us franchise; a shoot-em-up game with the angle that most of the world’s population has been wiped out by a pandemic. So how come there ...

Here’s Adweek’s reel of the 21 best film ads at Cannes this year. Most of the top ten we spotted in advance, some of the next ten we didn’t so they’re quite interesting (some of them we did and didn’t ...

Omnicom-owned TBWW is launching an new outpost of its Being Worldwide network in Shanghai. Being boss Nicholas Bordas (left) says: “Je suis convaincu que sous la direction de Shel, Being Shanghai aura un grand succès auprès des de clients à ...

***There’s been much ado this week about the announcement by Coca-Cola boss Muhtar Kent (left) that it’s going to put calorie counts on its fizzy drinks and stop advertising to children under 12 (a virtual impossibility in the online age ...

BETC London has appointed Simon Morris (left) to the newly-created position of head of art. In this new role Morris will lead the agency’s art direction, governing the style, look and feel across all clients including Bacardi, Diet Coke, Samsung ...