Tag Archives: france

WPP boosts media owner portfolio with France’s LNEI

WPP is making yet another media investment, this time in Les Nouvelles Editions Indépendantes SAS (LNEI), a media group that investsin the French and international media sectors. Founded and controlled by Matthieu Pigasse, LNEI was launched in 2009 in Paris ...

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Some thoughts for France

It’s quite possible that some of our readers in France were caught up in the appalling events of Friday 13, almost certain that some of them knew someone who had been. On these occasions, of course, you feel relieved if ...

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TBWA Paris finds some ooh la la for McDonald’s

McDonald’s is still struggling to position itself in a global market that now offers fast food of every description, not just mass-produced burgers. This despite consistently producing advertising (in Europe anyway) that does just about everything right. Here’s a neat, ...

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Biborg reveals secrets of latest Sony game launch

French interactive agency Biborg has been working its wonders for Sony PlayStation’s The Last Of Us franchise; a shoot-em-up game with the angle that most of the world’s population has been wiped out by a pandemic. So how come there ...

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TBWA’s Being Worldwide to open in Shanghai

Omnicom-owned TBWW is launching an new outpost of its Being Worldwide network in Shanghai. Being boss Nicholas Bordas (left) says: “Je suis convaincu que sous la direction de Shel, Being Shanghai aura un grand succès auprès des de clients à ...

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Coke tries to sweeten the pill, BT takes on Sky, Decisive roughs it for Desperados and Billington Cartmell gets mouthy for Wrigley

***There’s been much ado this week about the announcement by Coca-Cola boss Muhtar Kent (left) that it’s going to put calorie counts on its fizzy drinks and stop advertising to children under 12 (a virtual impossibility in the online age ...

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BETC London signs head of art Simon Morris

BETC London has appointed Simon Morris (left) to the newly-created position of head of art. In this new role Morris will lead the agency’s art direction, governing the style, look and feel across all clients including Bacardi, Diet Coke, Samsung ...

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