Less means much more for SNCF in sparky new price promotion campaign from TBWA Paris

There’s some very nice work coming out of France at the moment and, among other things, some agencies seem to found the knack of incorporating the public in their ads and promotions in a way that doesn’t embarrass the people concerned (by showing them as brand-obsessed idiots) or the audience.

Rail operator SNCF and agency TBWA Paris have had the bright idea of building a vivarium in the Gare de Lyon to promote its new low TGV prices and created a number of nice online films to show what it’s doing.

It’s one of the best price promotion campaigns you’ll see.

Micro Prix TGV – Event (Long) from TBWA-France on Vimeo.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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