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TBWA Paris finds some ooh la la for McDonald’s

McDonald’s is still struggling to position itself in a global market that now offers fast food of every description, not just mass-produced burgers.

This despite consistently producing advertising (in Europe anyway) that does just about everything right. Here’s a neat, new, wordless ad from TBWA Paris that succeeds in giving the old burger basher an unlikely helping of ooh la la.

It’s called ‘Entretien’ which seems to mean either ‘maintenance’ or ‘interview.’ In this case it might be both.

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france McDonalds ooh la la tbwa paris tv campaign

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