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Biborg reveals secrets of latest Sony game launch

French interactive agency Biborg has been working its wonders for Sony PlayStation’s The Last Of Us franchise; a shoot-em-up game with the angle that most of the world’s population has been wiped out by a pandemic.

So how come there are so many well-armed people racing around shooting at each other? that’s computer games for you, I suppose.

Anyway the very enterprising Biborg came up with an appropriately modish launch multi-media launch campaign for the latest instalment and here’s how they did it.

I feel tired already.

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biborg france multi-media campaign pandemic shoot-em-up game sony playstation the last of us

About Angie Dean

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