French interactive agency Biborg has been working its wonders for Sony PlayStation’s The Last Of Us franchise; a shoot-em-up game with the angle that most of the world’s population has been wiped out by a pandemic.
So how come there are so many well-armed people racing around shooting at each other? that’s computer games for you, I suppose.
Anyway the very enterprising Biborg came up with an appropriately modish launch multi-media launch campaign for the latest instalment and here’s how they did it.
I feel tired already.
