football
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Dark Horses founder Simon Dent picks his first eleven Desert Island football Ads
Simon Dent is the founder of Dark Horses, the sports marketing agency backed by UK creative agency Lucky Generals. Dark…
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Proof that data works – for savvy goalies anyway
At MAA we’ve always been a touch sceptical about data, not least because it’s attached to everything like a mantra.…
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Real has the power but Man U remains top of the brand table
Real Madrid is the world’s most “powerful” football brand according to the latest annual report from Brand Finance (hardly surprising…
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Who’ll be the first £1bn footballer?
Not sure yet but the odds are that he’ll be bought by Manchester United. The latest rumour is that United…
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Football’s money-wise winners and losers – and a reminder from Mourinho
Interesting article in the FT today about football clubs and which ones have (and have not) spent most wisely on…
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Preening Pogba launches new Adidas collection
Anyone watching Manchester United playing Liverpool on Sunday would have clocked £80m trophy signing Paul Pogba (the world’s most expensive…
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Premier League unveils toothless new corporate identity
The UK’s Premier League is awash with cash, thanks to competition between Sky and newcomer BT Sport for broadcast rights.…
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BETC scores a golden goal for Canal+
Anyone who wonders what classic TV advertising can do in the digital age should take a long look at BETC…
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W+K Amsterdam produces reality football epic for EA
Here’s a treat for football fans: to boost its FIFA game franchise in advance of the Ballon D’Or award to…
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