Tag Archives: football

Preening Pogba launches new Adidas collection

Anyone watching Manchester United playing Liverpool on Sunday would have clocked £80m trophy signing Paul Pogba (the world’s most expensive player) playing like a dud note. At defensive corners, despite being a towering six foot something, he seemed to spend ...

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Premier League unveils toothless new corporate identity

The UK’s Premier League is awash with cash, thanks to competition between Sky and newcomer BT Sport for broadcast rights. To the extent that even so-called minnows like Leicester City can challenge for top spot, partly as they, too, can ...

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BETC scores a golden goal for Canal+

Anyone who wonders what classic TV advertising can do in the digital age should take a long look at BETC Paris’ work for Canal+. It’s stuffed with big award winners, of course – as you’d maybe expect for a TV ...

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W+K Amsterdam produces reality football epic for EA

Here’s a treat for football fans: to boost its FIFA game franchise in advance of the Ballon D’Or award to the world’s top footballer, EA Sports and agency Wieden+Kennedy Amsterdam invited British comedian Lloyd Griffith (a new one on me ...

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Droga5 aims at Under Armour’s next big goal

Under Armour has risen to second place in the US running market – not least because of the efforts of agency Droga5 – and now the duo are taking on the football world with their first such global campaign. It’s ...

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Carlsberg’s ‘kickabout’ sets off in pursuit of ‘pub team’

More football and the UK season hasn’t even started yet. This time it’s Carlsberg with ‘If Carlsberg did kickabouts..’ from 72andSunny Amsterdam. As you might expect, there’s everything including the kitchen sink going here. Sky’s Jeff Stelling makes an appearance, ...

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Did the big money Fifa sponsors nix Sepp Blatter?

Fifa boss Sepp Blatter (left) is resigning, even as we write this, which surely testifies to the belated realisation on the part of its big money sponsors – who include Adidas, Coca-Cola, McDonald’s, Visa and Sony – that they can ...

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Idris Elba’s ‘unstoppable’ Pepsi film muddles the 70s

Mandela actor Idris Elba has written and directed a film, ‘Unstoppable,’ for Pepsi as part of its football-themed ‘Beats of the Beautiful Game’ series. Why’s everybody so obsessed with football? No idea. Anyway it’s a spin on the old ‘boy ...

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