Tag Archives: fcb

Cash rich Vodafone is still looking for a story to tell

Vodafone’s a strange company: one of the UK’s biggest, arguably the inventor of the mobile phone (when it was called Racal and such things were bricks) and awash with cash after selling its 45 per cent stake in Verizon Wireless ...

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Mcgarrybowen resigns $300m Sears – will owner Dentsu now buy a big creative agency?

Dentsu-owned Mcgarrybowen has resigned the whopper Sears account in the US, the latest shake-out in a protracted agency review by Sears Holdings which also owns supermarket Kmart and some other retail businesses. Mcgarrybowen has handled Sears since 2011. Sears, the ...

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Looks like it’s goodbye Draft, welcome FCB at IPG

What’s in an agency name? Used to be a load of initials of course, at one time there was a London agency called Beverley Fowler Maslin Oxlade & Starkey (lots of initials, obviously) and then, I think, they added Jenns ...

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