FCB poaches Gates-Bonarius from Facebook as creative lead on Beiersdorf/Nivea

There’s a lot going on at FCB these days (see our interview with CEO Carter Murray today) has gone some way towards stemming the flow of talented people from agencies to social media.

tris_gate_bounarisFCB has hired Tris Gates-Bonarius from Facebook’s creative shop in Amsterdam to be the ECD on its global Beiersdorf account (Beiersdorf makes Nivea). Gates-Bonarius (left), a New Yorker, will be based in Hamburg and work with Erika Darmstaedter, FCB’s chief client officer and worldwide account director on Beiersdorf.

Darmstaedter says: “Tris is a great creative with an intuitive understanding of and passion for brands. She is highly focused, has a great collaborative spirit and a commitment to creatively solving clients’ business problems Her unique combination of global brand experience, personal care experience, and her time with Facebook, working with clients and agencies on how to best leverage digital platforms, make her a great partner for Beiersdorf’s needs.”

Gates-Bonarius says: “I love global business and this is an incredible opportunity to have an impact on an iconic brand and take it even further into the digital world. I can’t wait to work with Erika, leading and supporting a world-class international team. After meeting the global leadership, I knew I wanted to be part of the momentum FCB has been building. CEO Carter Murray has endless drive and CCO Susan Credle has a fantastic vision for their clients and the agency.”

Before joining Facebook Gates-Bonarius worked for more than ten years in Germany at big-name agencies such as McCann Erickson and JWT. Prior to that she was Saatchi & Saatchi’s global executive creative director for Procter & Gamble brands, including Pampers, Iams and Eukanuba, based first in Frankfurt and then in New York. She has also worked in London at AMV BBDO and Leo Burnett, where she was regional creative director for brands including M&M Mars and Procter & Gamble.


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