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Advertisers
Neish moves up at Dare as Thomas departs for Facebook
Dare CEO Leigh Thomas is leaving to become Facebook EMEA’s new director of global client partnerships. She will be replaced…
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Advertisers
Simon Hakim: does Facebook really work for brands?
How great is Facebook for brands? All those likes, all those shares, all those people interacting with your brand and…
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Advertisers
Facebook adds love and hate to ‘Like’ button
The wonderful world of Facebook is introducing new additions to its ‘Like’ button, to wit: Love, Haha, Wow, Sad and…
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Finance
A taxing business: Google, Apple, Facebook and their ever-ingenious bean counters
Here’s Eric Schmidt, chairman of Google owner Alphabet, now the biggest company in the world by market cap at $535bn,…
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Advertisers
Here’s how 2015 was for Facebook
Facebook’s a big global player in everything these days so it’s appropriate, in a way, that it gives us its…
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Ad Tech
Marimedia to buy AreaOne to create bigger social media data operation
As social media grows apace, with Facebook in particular attracting huge advertising dollars, more and more companies are setting up…
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Ad Tech
WPP strikes new data deal with Facebook
WPP has struck a deal with Facebook that will, it claims, allow clients to ‘activate’ WPP’s proprietary data products within…
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Advertisers
Is Facebook’s in-house Factory building ‘Friends’ into a proper old-style campaign?
Here’s another ‘Friends’ ad from Facebook’s in-house agency The Factory – well factories churn out stuff don’t they? – directed…
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Advertisers
Facebook charts its own advertising path with in-house agency The Factory
We keep hearing that in-house agencies are going to take over the world – or, at least, become more important…
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