Tag Archives: ebiquity

Ebiquity says $45bn is up for grabs if media budgets are allocated based on ROI

Marketing analytics specialist Ebiquity has given the serried ranks of clients gathered at the Cannes Lions something to think about, claiming that better allocation of marketing spend could add $45bn annually to their bottom lines. The three-year study analysed 2500 ...

Read More »

Ebiquity takes new shot at programmatic with tech launch

Marketing and media consultancy Ebiquity has established itself as a right old thorn in the side of media agencies as it’s grown its audit business into new areas and now it’s venturing into tech with the launch of Ebiquity Tech ...

Read More »

Ebiquity launches another challenge to media agencies with ROI channel guide

Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service, Total View Attribution. This purports to show clients which media channels (online and offline in combination) work best, hence contributing ...

Read More »

Ebiquity’s Tim Hussain: programmatic is like the stock market – beware the waterfall of charges

Tim Hussain is head of digital at Ebiquity. Ebiquity’s Media Value Measurement practice specialises in providing brands with tools and consultancy services to improve media performance. There is no hotter topic right now in our industry than programmatic transparency. It ...

Read More »

US advertisers call in Jules Kroll’s K2 to investigate undisclosed media rebates

The US Association of National Advertisers is calling in the heavies to investigate the vexed issue of undisclosed media rebates. It’s hired auditor Ebiquity and sister company Firm decisions – fair enough, that’s what they do. But also K2 Intelligence ...

Read More »

Ebiquity and WPP fall out over programmatic media buys

I hear that media auditor Ebiquity, helmed by GGT founder Mike Greenlees and former MGM media agency boss Nick Manning, has fallen out big time with WPP. M’learned friends (lawyers) are being consulted, it seems. The row relates, in part, ...

Read More »