Under the sustained pressure of coronavirus, many advertisers and their agency partners have been compelled to adopt new, agile ways of working in partnership. For those still able to trade – from retail to telcos, financial services to home entertainment ...
Read More »Christian Polman: Covid-19 – good ad measurement has never mattered more
It seems strange to think back only a matter of months when a crisis on the scale of the Covid-19 pandemic was purely the domain of Hollywood movies. But here we are, living a new normal under the cloud of ...
Read More »Former DAN boss Waters takes over at Ebiquity
Nick Waters, who stepped down as executive chairman of Dentsu Aegis Network UK and Ireland in November last year, has been appointed group CEO of quoted media and marketing consultancy Ebiquity. Ebiquity has media auditing roots. He replaces interim CEO ...
Read More »Ebiquity says $45bn is up for grabs if media budgets are allocated based on ROI
Marketing analytics specialist Ebiquity has given the serried ranks of clients gathered at the Cannes Lions something to think about, claiming that better allocation of marketing spend could add $45bn annually to their bottom lines. The three-year study analysed 2500 ...
Read More »Ebiquity takes new shot at programmatic with tech launch
Marketing and media consultancy Ebiquity has established itself as a right old thorn in the side of media agencies as it’s grown its audit business into new areas and now it’s venturing into tech with the launch of Ebiquity Tech ...
Read More »Ebiquity launches another challenge to media agencies with ROI channel guide
Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service, Total View Attribution. This purports to show clients which media channels (online and offline in combination) work best, hence contributing ...
Read More »Ebiquity’s Tim Hussain: programmatic is like the stock market – beware the waterfall of charges
Tim Hussain is head of digital at Ebiquity. Ebiquity’s Media Value Measurement practice specialises in providing brands with tools and consultancy services to improve media performance. There is no hotter topic right now in our industry than programmatic transparency. It ...
Read More »Media rebate investigation could be ‘mortal threat’ to one or more of the marcoms holding companies
The big holding companies would like the story to be about their range of skills, scale, mastery of the new digital media environment and ability to smooth out the troughs (if not the peaks) of a notoriously cyclical business. Unfortunately ...
Read More »US advertisers call in Jules Kroll’s K2 to investigate undisclosed media rebates
The US Association of National Advertisers is calling in the heavies to investigate the vexed issue of undisclosed media rebates. It’s hired auditor Ebiquity and sister company Firm decisions – fair enough, that’s what they do. But also K2 Intelligence ...
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