ebiquity
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Advertisers
Christian Polman: will the new agile way of working last?
Under the sustained pressure of coronavirus, many advertisers and their agency partners have been compelled to adopt new, agile ways…
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Advertisers
Christian Polman: Covid-19 – good ad measurement has never mattered more
It seems strange to think back only a matter of months when a crisis on the scale of the Covid-19…
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Advertisers
Former DAN boss Waters takes over at Ebiquity
Nick Waters, who stepped down as executive chairman of Dentsu Aegis Network UK and Ireland in November last year, has…
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Advertisers
Ebiquity says $45bn is up for grabs if media budgets are allocated based on ROI
Marketing analytics specialist Ebiquity has given the serried ranks of clients gathered at the Cannes Lions something to think about,…
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Ad Tech
Ebiquity takes new shot at programmatic with tech launch
Marketing and media consultancy Ebiquity has established itself as a right old thorn in the side of media agencies as…
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Ad Tech
Ebiquity launches another challenge to media agencies with ROI channel guide
Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service,…
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Ad Tech
Ebiquity’s Tim Hussain: programmatic is like the stock market – beware the waterfall of charges
Tim Hussain is head of digital at Ebiquity. Ebiquity’s Media Value Measurement practice specialises in providing brands with tools and…
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Ad Tech
Media rebate investigation could be ‘mortal threat’ to one or more of the marcoms holding companies
The big holding companies would like the story to be about their range of skills, scale, mastery of the new…
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Ad Tech
US advertisers call in Jules Kroll’s K2 to investigate undisclosed media rebates
The US Association of National Advertisers is calling in the heavies to investigate the vexed issue of undisclosed media rebates.…
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