Mike Greenlees is stepping down as CEO of AIM-listed media consultant and auditor Ebiquity. He’ll be succeeded in 2016 by Michael Karg, CEO of Publicis-owned Razorfish International, staying on as a consultant for two years. Greenlees has had a long ...
Read More »Ebiquity and WPP fall out over programmatic media buys
I hear that media auditor Ebiquity, helmed by GGT founder Mike Greenlees and former MGM media agency boss Nick Manning, has fallen out big time with WPP. M’learned friends (lawyers) are being consulted, it seems. The row relates, in part, ...
Read More »UK media agency John Ayling Associates says Russian Standard’s pitch standards don’t measure up
Usually, when an agency of any hue loses an account, they wish their successful rival the best of luck; through clenched teeth, unless they’re glad to be shot of the client, especially if they’ve spent time and money repitching. There’s ...
Read More »Boom times beckon for Greenlees and Manning as ad monitoring business Ebiquity eyes sale
There are quite a few poachers turned gamekeepers around in the ad business these days and two of the highest profile are Mike Greenlees and Nick Manning, CEO and international president respectively, of AIM-quoted ad monitoring business Ebiquity. Greenlees (left) ...
Read More »WPP’s GroupM challenges Accenture and co with launch of new Consulting Services division
WPP looks set to challenge the likes of Accenture with the formation of a new GroupM company, GroupM Consulting Services. The new company says it will help clients with marketing and media analytics, portfolio management, marketing budget allocation and optimization, ...
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