Tag Archives: Dave Trott

Paul Simons: why Dave Trott is my ad hero

In the first of a new series – My Ad Hero – Simons Palmer founder and former Ogilvy UK chairman Paul Simons chooses one-time GGT colleague Dave Trott   My interpretation of the title is: who is top of the ...

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Matt Williams: a lot of ‘content’ talk may be bullshit but customers actually like being informed and entertained

At least once a week I get someone look at my job description and say “so you’re a ‘Content Editor’, what does that mean then?” I usually respond with some pithy, self-deprecating remark such as “I really have no idea,” ...

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Gollum-like ‘Underdog’ is back for NAR – worse luck

I hate these ads for National Accident Helpline (itself something of a weasel as they’re a bunch of claims lawyers not a social service). We have the revolting ‘Underdog’ character and his would-be nemesis the law, voiced by the booming ...

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When the myth becomes the reality, print the myth says Dave Trott

Dave Trott has sent us another of his prose poems, this time explaining how the odd fib can work to great effect. Not quite sure which post this might relate to but as, maybe, a ‘universal truth’ it could be ...

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