Been writing aabout advertising and marketing – on and off – for quite a while now so how come “funnels” and “ladders” (they seem to mean roughly the same thing but may not) have eluded me? Ignorance, obviously. But they ...
Read More »Paul Simons: why Dave Trott is my ad hero
In the first of a new series – My Ad Hero – Simons Palmer founder and former Ogilvy UK chairman Paul Simons chooses one-time GGT colleague Dave Trott My interpretation of the title is: who is top of the ...
Read More »‘Simple’ may be out of fashion but it’s the way forward says Dave Trott
Dave Trott’s reputation as an ad guru grows apace and today he was speaking to the annual congress of FEPE – the association representing the world’s big out of home media companies – about creativity. His theme was ‘Complicated is ...
Read More »Matt Williams: a lot of ‘content’ talk may be bullshit but customers actually like being informed and entertained
At least once a week I get someone look at my job description and say “so you’re a ‘Content Editor’, what does that mean then?” I usually respond with some pithy, self-deprecating remark such as “I really have no idea,” ...
Read More »Giles Keeble: that was the year that was – print ads, creative directing, digital and, er, Xmas
*I have recently moved house. In the process, I de-cluttered, which included throwing away much of my portfolio and giving away my annuals. A few things struck me. There were some good print ads that went un-awarded (not including the ...
Read More »Matt Williams; why we should follow Dave Trott’s advice and go out into the big wide world
This is a blog about a blog. Or, more accurately, this is a blog about a blog and an advertising conference. Why come up with your own ideas when you can steal others? Besides, there’s nothing I can write that ...
Read More »Gollum-like ‘Underdog’ is back for NAR – worse luck
I hate these ads for National Accident Helpline (itself something of a weasel as they’re a bunch of claims lawyers not a social service). We have the revolting ‘Underdog’ character and his would-be nemesis the law, voiced by the booming ...
Read More »Why advertising experience saves clients huge amounts and time and money – whatever it costs
An issue a lot of advertising people confront today is that of monetising experience and expertise. If we have a heart problem and need surgery our instinct is to opt for the best man in the land and pay him ...
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