Tag Archives: Dave Trott

In the first of a new series – My Ad Hero – Simons Palmer founder and former Ogilvy UK chairman Paul Simons chooses one-time GGT colleague Dave Trott   My interpretation of the title is: who is top of the ...

Dave Trott’s reputation as an ad guru grows apace and today he was speaking to the annual congress of FEPE – the association representing the world’s big out of home media companies – about creativity. His theme was ‘Complicated is ...

At least once a week I get someone look at my job description and say “so you’re a ‘Content Editor’, what does that mean then?” I usually respond with some pithy, self-deprecating remark such as “I really have no idea,” ...

*I have recently moved house. In the process, I de-cluttered, which included throwing away much of my portfolio and giving away my annuals. A few things struck me. There were some good print ads that went un-awarded (not including the ...

This is a blog about a blog. Or, more accurately, this is a blog about a blog and an advertising conference. Why come up with your own ideas when you can steal others? Besides, there’s nothing I can write that ...

I hate these ads for National Accident Helpline (itself something of a weasel as they’re a bunch of claims lawyers not a social service). We have the revolting ‘Underdog’ character and his would-be nemesis the law, voiced by the booming ...

An issue a lot of advertising people confront today is that of monetising experience and expertise. If we have a heart problem and need surgery our instinct is to opt for the best man in the land and pay him ...