Tag Archives: Dave Trott

Been writing aabout advertising and marketing – on and off – for quite a while now so how come “funnels” and “ladders” (they seem to mean roughly the same thing but may not) have eluded me? Ignorance, obviously. But they ...

In the first of a new series – My Ad Hero – Simons Palmer founder and former Ogilvy UK chairman Paul Simons chooses one-time GGT colleague Dave Trott   My interpretation of the title is: who is top of the ...

Dave Trott’s reputation as an ad guru grows apace and today he was speaking to the annual congress of FEPE – the association representing the world’s big out of home media companies – about creativity. His theme was ‘Complicated is ...

At least once a week I get someone look at my job description and say “so you’re a ‘Content Editor’, what does that mean then?” I usually respond with some pithy, self-deprecating remark such as “I really have no idea,” ...

*I have recently moved house. In the process, I de-cluttered, which included throwing away much of my portfolio and giving away my annuals. A few things struck me. There were some good print ads that went un-awarded (not including the ...

This is a blog about a blog. Or, more accurately, this is a blog about a blog and an advertising conference. Why come up with your own ideas when you can steal others? Besides, there’s nothing I can write that ...

I hate these ads for National Accident Helpline (itself something of a weasel as they’re a bunch of claims lawyers not a social service). We have the revolting ‘Underdog’ character and his would-be nemesis the law, voiced by the booming ...

An issue a lot of advertising people confront today is that of monetising experience and expertise. If we have a heart problem and need surgery our instinct is to opt for the best man in the land and pay him ...