Tag Archives: Dave Trott

Paul Simons: why Dave Trott is my ad hero

In the first of a new series – My Ad Hero – Simons Palmer founder and former Ogilvy UK chairman Paul Simons chooses one-time GGT colleague Dave Trott   My interpretation of the title is: who is top of the ...

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Matt Williams: a lot of ‘content’ talk may be bullshit but customers actually like being informed and entertained

At least once a week I get someone look at my job description and say “so you’re a ‘Content Editor’, what does that mean then?” I usually respond with some pithy, self-deprecating remark such as “I really have no idea,” ...

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Gollum-like ‘Underdog’ is back for NAR – worse luck

I hate these ads for National Accident Helpline (itself something of a weasel as they’re a bunch of claims lawyers not a social service). We have the revolting ‘Underdog’ character and his would-be nemesis the law, voiced by the booming ...

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