Dave Trott
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Are ladders and funnels the keys to today’s advertising?
Been writing aabout advertising and marketing – on and off – for quite a while now so how come “funnels”…
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Paul Simons: why Dave Trott is my ad hero
In the first of a new series – My Ad Hero – Simons Palmer founder and former Ogilvy UK chairman…
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‘Simple’ may be out of fashion but it’s the way forward says Dave Trott
Dave Trott’s reputation as an ad guru grows apace and today he was speaking to the annual congress of FEPE…
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Matt Williams: a lot of ‘content’ talk may be bullshit but customers actually like being informed and entertained
At least once a week I get someone look at my job description and say “so you’re a ‘Content Editor’,…
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Giles Keeble: that was the year that was – print ads, creative directing, digital and, er, Xmas
*I have recently moved house. In the process, I de-cluttered, which included throwing away much of my portfolio and giving…
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Matt Williams; why we should follow Dave Trott’s advice and go out into the big wide world
This is a blog about a blog. Or, more accurately, this is a blog about a blog and an advertising…
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Gollum-like ‘Underdog’ is back for NAR – worse luck
I hate these ads for National Accident Helpline (itself something of a weasel as they’re a bunch of claims lawyers…
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Why advertising experience saves clients huge amounts and time and money – whatever it costs
An issue a lot of advertising people confront today is that of monetising experience and expertise. If we have a…
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