By Helen James, managing director of Crispin Porter Bogusky, London As many of us saw, research released earlier this month claims that people working in the UK ad industry are unable to empathize with the ‘modern mainstream’ (defined as the ...
Read More »Forsman & Bodenfors and Crispin Porter move closer to MDC merger
Life’s never dull at Crispin Porter+Bogusky, or, indeed, its owner MDC Partners and now the agency, once the highest profile creative shop in the US, is setting out on a new adventure: appointing Forsman & Bodenfors’ long-serving CEO Erik Sollenberg ...
Read More »New agency Erich & Kallman launches in San Francisco
Here’s an interesting new agency with a pedigree, in the agreeable climes of San Francisco. Former Crispin Porter+Bogusky president Steven Erich and Goodby Silverstein & Partners ECD Eric Kallman are teaming up to launch Erich & Kallman. Both have considerable ...
Read More »American Airlines coup for MDC’s Crispin Porter
MDC Partners’ Crispin Porter has a sprightly new feather in its cap after a turbulent past couple of years: American Airlines which has left McCann after nearly 25 years. Media moves from McCann to WPP’s MediaCom. Crispin Porter pitched against ...
Read More »Jane Austin: Tim Berners-Lee says robots are the future – CP+B’s Porter imagines a world without clients
Technology is taking over from the mind in the 21st century in the same the way machines replaced physical labour in the industrial revolution. Algorithms rule the world, from Google Search and Facebook’s news feed to NSA data collection and ...
Read More »CEO Nadal sells down MDC Partners stake – which may attract attention from the odd lurking predator
Advertising is a high wire act (as Wieden+Kennedy in Portland is currently re-discovering) and there’s no more spectacular trapeze artist than Miles Nadal, CEO and, until the other day, the biggest shareholder in MDC Partners which owns some or all ...
Read More »Miles Nadal’s MDC Partners keeps growing although ‘ordinary’ profits remain over the horizon
MDC Partners, which describes itself as a ‘business transformation company’ these days, continues its high-wire act. Reading the small print of its accounts presentation for 2013 you can see that losses increased to $148.9m from $85.4m in 2012, blamed on ...
Read More »Blow for Mother US as Burger King goes walkabout
I read somewhere the other day that the average tenure on a big ad account these days was three years, down from seven a decade ago. When you consider all the palaver that goes into appointing an agency – endless ...
Read More »Mondelez chases the missing link with new Milka campaign from Buzzman
How do you get people to want more chocolate – or miss the bits of chocs they don’t have? Well Buzzman in Paris has come up with this neat solution for Mondelez brand Milka, by removing a chocolate square and ...
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