Tag Archives: citroen

BETC sets up new agency Traction as it recaptures Citroen for Havas

Citroen has returned to its spiritual home of Havas from Les Gaulois, but this time with a new agency Traction, part of Havas-owned BETC. The Traction name pays homage to the Traction Avant, a front-wheel drive vehicle produced by the ...

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Citroen weaves timely magic from Arsenal connection

Well this is clever and no mistake. Football is on the mind of some of us as England prepare to play Poland in a game which will determine whether or not they go to next year’s World Cup (avoiding a ...

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Now BBDO Argentina claims world’s first Twitter commercial for Smart cars

Well it had to come (and now it has, again possibly): the world’s first ‘Twitter commercial.’ BBDO Argentina has produced this for the launch of Smart cars’ Twitter account in the country. Visitors to Smart Argentina’s Twitter page can view ...

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Agence H deploys some Psyop magic for Citroen C5 dominoes ad

Animation and effects studio Psyop is popping up all over the place these days and Agence H in Paris has used its services to good effect in pepping up this ad for Citroen’s C5. At first glimpse it’s just another ...

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Don’t name new Renault after me says Zoe

Those car companies who name cars, as opposed to just giving them numbers, make a rod for their own back and Renault is currently being whacked with one by 23-year old Parisian Zoe Renault and numerous other French Zoes who ...

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