Channel 4’s Gogglebox programme has become a phenomenon in the UK, with ‘ordinary’ people responding to TV programmes. Some of the ordinaries become celebrities it seems. Here they are again but, instead of looking at a TV programmes they’re admiring ...
Read More »BETC’s human touch gets Citroen motoring
What does a car brand actually stand for? Is it more than the sum of bolts and rivets? Citroen used to stand for sleek French limos and quirky tiny cars containing a farmer plus chickens. More recently it’s been just ...
Read More »Does Citroen’s rugby ref and scruffy bear hang together?
Is this a Rugby World Cup ad without a rugby ball or player? Nigel Owens is the rugby referee famed for his one-liners when dealing with hulking brutes who disagree with his decisions or just want to beat the bejazus ...
Read More »BETC sets up new agency Traction as it recaptures Citroen for Havas
Citroen has returned to its spiritual home of Havas from Les Gaulois, but this time with a new agency Traction, part of Havas-owned BETC. The Traction name pays homage to the Traction Avant, a front-wheel drive vehicle produced by the ...
Read More »Citroen weaves timely magic from Arsenal connection
Well this is clever and no mistake. Football is on the mind of some of us as England prepare to play Poland in a game which will determine whether or not they go to next year’s World Cup (avoiding a ...
Read More »Another weird and wonderful ad from France – this time from H Paris and Tom Kuntz for Citroen
Where are the best ads coming from these days? You can certainly make a case for France and this new ad, “Baby,’ for Citroen’s DS3 Cabriolet from H Paris is (depending on your taste) either weird or weirdly brilliant. It’s ...
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