Tag Archives: citroen

BETC’s human touch gets Citroen motoring

What does a car brand actually stand for? Is it more than the sum of bolts and rivets? Citroen used to stand for sleek French limos and quirky tiny cars containing a farmer plus chickens. More recently it’s been just ...

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Does Citroen’s rugby ref and scruffy bear hang together?

Is this a Rugby World Cup ad without a rugby ball or player? Nigel Owens is the rugby referee famed for his one-liners when dealing with hulking brutes who disagree with his decisions or just want to beat the bejazus ...

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BETC sets up new agency Traction as it recaptures Citroen for Havas

Citroen has returned to its spiritual home of Havas from Les Gaulois, but this time with a new agency Traction, part of Havas-owned BETC. The Traction name pays homage to the Traction Avant, a front-wheel drive vehicle produced by the ...

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Citroen weaves timely magic from Arsenal connection

Well this is clever and no mistake. Football is on the mind of some of us as England prepare to play Poland in a game which will determine whether or not they go to next year’s World Cup (avoiding a ...

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