Does Citroen’s rugby ref and scruffy bear hang together?

Is this a Rugby World Cup ad without a rugby ball or player? Nigel Owens is the rugby referee famed for his one-liners when dealing with hulking brutes who disagree with his decisions or just want to beat the bejazus out of each other.

So here he is in full black tie rig-out sprucing up a bear who interrupts his journey in a new Citroen SUV, by Pablo. Running around ITV’s World Cup coverage one supposes.

Owens is always diverting and the bear is pretty good – but does it hang together?

Maybe. MAA creative scale; 5.

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