Tag Archives: chanel

Another day, more big media reviews: $800m Bayer is reviewing out of WPP and Omnicom’s PHD while WPP’s bespoke shop Plus is also on the line for Chanel (below), about $400m on media although it spends far more on other ...

You expect something different from Jean-Paul Goude although the great man isn’t usually, as here in the launch film for Chanel’s Chance, confined to 30 seconds. But he makes the most of it. Predictably bonkers but blessedly different from most ...

Chanel is launching a new fragrance – Gabrielle, quite an event in that world – with this campaign featuring Kirsten Stewart from BETC Paris. Music from Beyonce and direction from Ringan Ledwidge, so it’s the A team. So We have ...

I see that Leo Burnett has retained the Co-op account in a final pitch against WCRS. Against the odds, no doubt, as in most repitches. Also WCRS is on a roll. This unusual decision may testify to the influence of ...

Another glitzy yuletide duet. Yesterday we had Lady Gaga and Tony Bennett for H&M, today (rather further up the fashion scale) it’s the unlikely pairing of Pharrell Williams and Cara Delevingne for Chanel in a glossy film, ‘Reincarnation’ – directed ...

“I wanna be your back door man” intones Led Zep’s Robert Plant at one point in Whole Lotta Love. Well Twilight star Robert Pattinson doesn’t go as far as that in his sexy new ad for Dior Homme (in fact ...

WPP has just set up a bespoke agency, Plus, for Chanel and it will be interesting to see if that produces creative work that differs from the fashion and fragrance norm. Easier said than done of course; the old-style stuff ...

Here we go again: WPP’s MEC media agency repitched for Chanel recently and the result is…yet another new WPP agency, Plus, designed to handle creative and digital well as media (which will be shared between Plus media folk from Mindshare ...