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Chanel signs Jean-Paul Goude for action-packed 30 seconds

You expect something different from Jean-Paul Goude although the great man isn’t usually, as here in the launch film for Chanel’s Chance, confined to 30 seconds.

But he makes the most of it.

Predictably bonkers but blessedly different from most fragrance ads.

MAA creative scale: 7.5.

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