Tag Archives: campaign

By Archie Heaton A big part of the ad industry’s job is to understand what people think, to have our finger on the pulse. This is, to a large extent, what brands pay us for; to translate what consumers are ...

Campaign seems to have landed itself in hot water with its cover story interview with Brexit Party leader Nigel Farage, editor Claire Beale producing a long mea culpa today. She says the reaction from readers was overwhelmingly negative – making ...

It’s Campaign’s 50th birthday and the venerable mag celebrated by persuading 60 or so ad folk (not all venerable) to hang around in Soho. See who you recognise. I toiled there for a few years not quite that long ago ...

Marketing Week columnist Mark Ritson, whose day job is professor of marketing at Melbourne Business School, has added his two-pennorth to the debate/bemusement around Haymarket’s decision to nix its Marketing, Brand Republic and Media Week entities and fold them all ...

Brand Republic, the Haymarket Media Group umbrella encompassing Campaign, Marketing, Media Week and PR Week, has given itself a spring makeover with a new design and mantra: ‘The Smart Filter.’ Haymarket says: “The relaunch follows months of audience research and ...

My old alma mater Campaign is planning to launch a US edition, digital only apparently, based in New York. I can’t recall if this is the venerable UK title’s first effort to crack the States, there may well have been ...

Homepride has exhumed ‘Fred the Flourgrader’ to mark the old boy’s 50th anniversary, courtesy of McCann London. My friend George Parker has some interesting observations about Fred and his brief involvement in Fred’s career at agency Geers Gross, which invented ...

Summertime. A chance for people to take a couple of days off and recharge the batteries. And if you’re staying in the UK this year, it usually involves at least a bit of time strewn out on the sofa watching ...

Good to see that Campaign could still throw a pretty good party at last week’s Cannes Lions. And doesn’t the logo/typography (on the sail-type banners) still look great? Almost a lost art of course, and all thanks to eccentric Swiss ...