Tag Archives: campaign

Campaign wins out over Marketing: today’s reality or publishing practicality?

Marketing Week columnist Mark Ritson, whose day job is professor of marketing at Melbourne Business School, has added his two-pennorth to the debate/bemusement around Haymarket’s decision to nix its Marketing, Brand Republic and Media Week entities and fold them all ...

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Haymarket’s Brand Republic gets a spring makeover

Brand Republic, the Haymarket Media Group umbrella encompassing Campaign, Marketing, Media Week and PR Week, has given itself a spring makeover with a new design and mantra: ‘The Smart Filter.’ Haymarket says: “The relaunch follows months of audience research and ...

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Homepride’s Fred the Flour Grader rises from the grave

Homepride has exhumed ‘Fred the Flourgrader’ to mark the old boy’s 50th anniversary, courtesy of McCann London. My friend George Parker has some interesting observations about Fred and his brief involvement in Fred’s career at agency Geers Gross, which invented ...

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Campaign shows it can still party at Cannes

Good to see that Campaign could still throw a pretty good party at last week’s Cannes Lions. And doesn’t the logo/typography (on the sail-type banners) still look great? Almost a lost art of course, and all thanks to eccentric Swiss ...

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Campaign brings back Beale and moves her up a notch

Claire Beale (left) is returning to her old redoubt at Campaign following 13 months in exile as ‘brand editor’ of fellow Haymarket title Marketing (now a monthly). She’s moved up in the world though, she’s now going to be editor ...

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