Tag Archives: cadillac

Cadillac has a different spin on its Dare Greatly campaign in Sunday night’s Oscars, ‘Carry” from Publicis, a new ad purporting to show that Americans aren’t all nasty and divisive (that’s you Donald). Rather they carry themselves forward. Cadillac says ...

Cadillac’s current line is ‘Dare Greatly’ and the General Motors lux brand is trying to appeal to the US’ coast-dwelling trendies rather than gun totin’ dentists in the Mid West, or wherever. Accordingly it’s relocated Cadillac HQ to New York’s ...

Next to the Super Bowl the Oscars ceremony is the biggest US showcase for ads (it gets about half the Super Bowl audience, in its case 50m or so, and this year charged about half the rate for 30 seconds, ...

General Motors wants to make Cadillac a big global luxury car brand so it’s dumping Lowe Campbell-Ewald (and its 500 employees in Detroit) and moving to Publicis Worldwide. Because Publicis is good at luxury brands it seems, although packaging Cadillac ...

Would you choose an obnoxious American git to advertise your new car? Well you might if you were General Motors and you were trying to kick some gas into the Cadillac ELR, an expensive and rather ugly motor that does ...

Not that much has been going right for Interpublic (IPG) on the agency front recently but General Motors is riding to the company’s rescue. Interim CMO Alan Batey has been busy unravelling former CMO Joel Ewanick’s many controversial decisions since ...

The death late last month of Roy Brown Jr, aged 96, is a timely reminder of that old adage: success has many authors, failure but one scapegoat. The reality, as we shall see, is not uncommonly the inverse. Brown was ...

Two of the unintended consequences of the digital age are the fact that social media companies know everything about you (something we increasingly accept as the way of the world, gloomily) and the other is that such tech companies’ systems ...

BBH New York has struggled in recent times, losing Cadillac, amongst others, in a brutal review by former General Motors CMO Joel Ewanick. So a big new account win should be just what the doctor ordered. Well it’s just won ...