Cadillac has a different spin on its Dare Greatly campaign in Sunday night’s Oscars, ‘Carry” from Publicis, a new ad purporting to show that Americans aren’t all nasty and divisive (that’s you Donald). Rather they carry themselves forward. Cadillac says ...
Read More »Cadillac XT5 targets fashionistas with New York stunt
Cadillac’s current line is ‘Dare Greatly’ and the General Motors lux brand is trying to appeal to the US’ coast-dwelling trendies rather than gun totin’ dentists in the Mid West, or wherever. Accordingly it’s relocated Cadillac HQ to New York’s ...
Read More »Cadillac ‘Dares Greatly’ but is the Publicis Oscars campaign a damp squib?
Next to the Super Bowl the Oscars ceremony is the biggest US showcase for ads (it gets about half the Super Bowl audience, in its case 50m or so, and this year charged about half the rate for 30 seconds, ...
Read More »Who’d want to be Cadillac’s creative agency?
General Motors wants to make Cadillac a big global luxury car brand so it’s dumping Lowe Campbell-Ewald (and its 500 employees in Detroit) and moving to Publicis Worldwide. Because Publicis is good at luxury brands it seems, although packaging Cadillac ...
Read More »Cadillac’s new campaign from Rogue stays in first gear
Would you choose an obnoxious American git to advertise your new car? Well you might if you were General Motors and you were trying to kick some gas into the Cadillac ELR, an expensive and rather ugly motor that does ...
Read More »IPG is the winner as GM unpicks Ewanick legacy – now Cadillac heads to Campbell Ewald
Not that much has been going right for Interpublic (IPG) on the agency front recently but General Motors is riding to the company’s rescue. Interim CMO Alan Batey has been busy unravelling former CMO Joel Ewanick’s many controversial decisions since ...
Read More »Man who didn’t cause the world’s most infamous marketing disaster dies
The death late last month of Roy Brown Jr, aged 96, is a timely reminder of that old adage: success has many authors, failure but one scapegoat. The reality, as we shall see, is not uncommonly the inverse. Brown was ...
Read More »Why hackers are winning the battle against brands
Two of the unintended consequences of the digital age are the fact that social media companies know everything about you (something we increasingly accept as the way of the world, gloomily) and the other is that such tech companies’ systems ...
Read More »Will Sony PlayStation account provide a much-needed shot in the arm for BBH New York?
BBH New York has struggled in recent times, losing Cadillac, amongst others, in a brutal review by former General Motors CMO Joel Ewanick. So a big new account win should be just what the doctor ordered. Well it’s just won ...
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