Cadillac’s current line is ‘Dare Greatly’ and the General Motors lux brand is trying to appeal to the US’ coast-dwelling trendies rather than gun totin’ dentists in the Mid West, or wherever.
Accordingly it’s relocated Cadillac HQ to New York’s SoHo.
To launch its new XT5 ‘crossover’ it secured permission to fly the monster motor (4600lbs it seems) over Manhattan, the first time cargo has been carried over Manhattan in 15 years. And we all know what happened then. Daring greatly indeed.
Cadillac has teamed with modish menswear brand Public School for the launch, acknowledging it’s trying to appeal to fashionistas not petrol heads.
Has the world gone fashionista mad? Apple’s up to it now with rose-tinted new iPhone 6s.