Cadillac’s new campaign from Rogue stays in first gear

Would you choose an obnoxious American git to advertise your new car? Well you might if you were General Motors and you were trying to kick some gas into the Cadillac ELR, an expensive and rather ugly motor that does 35mpg on its electric engine and manages to kick itself up to 100mpg when it switches to gasoline/petrol.

In other words, a completely useless machine.

So agency Rogue, an Interpublic spin-off of Chevy house agency Commonwealth, from Minneapolis, has picked this dickhead to front its campaign. And, let’s face it, only idiots like him would buy one.

But that’s targeting for you. The rest of us cheese-eating surrender monkeys will have to shop elsewhere.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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