Tag Archives: brazil

Alexandre Gama (above) is the new CCO of BBH (succeeding Sir John Hegarty) following the sale of his Neogama agency in Brazil to Publicis Groupe. Here he talks exclusively about the role of BBH after the Omnicom/Publics merger, the challenges ...

We observed a couple of weeks ago, apropos Santander’s disastrous sports celeb TV campaign in the UK, that tyro golfer Rory McIlroy should never be allowed in front of a camera again. With the proviso – unless he was playing ...

Alexandre (Ale) Gama founded leading Brazil agency Neogama in 1999. The agency partnered with BBH in 2002 and became the network’s Latin America hub. In 2012 Gama was appointed worldwide CCO of BBH by predecessor Sir John Hegarty when Publicis ...

I never quite got the Johnnie Walker ‘Keep Walking’ campaign from BBH although it was easy to see why you needed to be a touch left field to market scotch whisky globally – given that you can’t say it tastes ...

For years now it’s seemed like a one way bet: expand in the BRICS (the emerging markets of China, Brazil, India and Russia); go further afield to the likes of Indonesia and Vietnam and even, gulp, invest in the Middle ...

Digital agency network LBi is making a pretty decent fist of showing Publicis Groupe boss Maurice Levy that he was right to shell out all that money ($540m) last year – and maybe show to Omnicom that it was wrong ...

All this global malarkey can bring problems in its train and Heineken and agency Wieden+Kennedy seem to have stumbled on some of them in their latest campaign for Heineken’s sponsorship of the Champion’s League football. The new ‘global’ ad ‘Road ...

Hope Lingerie is exciting the lads – and female customers too presumably – with this saucy internet film, ‘Hope Tales,’ from Giovanni DraftFCB in Sao Paulo. Interpublic-owned DraftFCB is having a few problems at the moment. losing accounts all over ...

Not all fairy tales have a happy ending. One such is the marriage of convenience between Brazilian hotshop Neogama, its micro-network affiliate BBH and Publicis Groupe. Readers will recall that, a little over six months ago, Publicis chief Maurice Lévy ...